I Love Ski is a team of people who are passionate about the mountains and snow sports and who share common values:
- To contribute to the economic and sustainable development of the mountains.
- To democratize the practice of skiing.
- To protect the DNA of mountain valleys and respect the environment.
- To promote mountains without borders.
- To contribute to solidarity between resorts.
These values form part of the genetic code of I Love Ski ® and are expressed in the daily life of all our teams and through our editorial line.
We consider ourselves a B2B and B2C niche media outlet, useful for promoting communication about the snow industry in a dynamic and constructive way. We avoid publishing sexual, dramatic or sensationalist content which, despite generating notoriety and thousands of visits, we consider counterproductive and contrary to the common values of the team behind I Love Ski ®.
We support the actions of small resorts, we highlight the women and men who dedicate their lives to the development of the mountains (Face to face) and we promote the respectful development of the snow industry.
We develop promotional activities aimed at encouraging the practice of sports, involving ourselves in a new concept: Solidarity Skiing by I Love Ski ®.
We collaborate with ski resorts, working hand in hand on projects that help promote the practice of winter sports and the balanced development of their mountains and valleys.
Our values help us to advance a little more each day towards a harmonious, sustainable and responsible development of the mountains and winter sports. Every day, we work at I Love Ski ® with transparency and honesty, showing our full commitment to sport, the mountains and the natural environment.
Bearing in mind our humble position, we contribute to designing mountains where development and respect for the environment are compatible with economic activity in the mountains.
