With a Master in Business Law and a Specialized Master in Marketing & Communication at ESCP Europe (Paris) as her background, Armelle Solelhac went on a two-year tour of the world of ski resorts in 2005. She visited 280 ski areas in 27 different countries from the 5 continents. In 2016 she left for a second round of the world to study more than 100 seaside destinations in 14 countries on 4 continents. For 12 years, she has been developing her field of fundamental research on the concept of influence and online & offline customer experience. She’s been invited all over the world to give lectures on the future of the marketing of touristic destinations and outdoor sports brands.