Jack & Jones: a 180° turn towards winter sports

Jack & Jones, a Danish brand best known for its jeans and urban look, is taking a strategic turn by investing in the “mountain” segment. Responding to customer demand and following a collaboration with La Folie Douce mountain restaurants (Val d’Isère, etc.), the French team at Jack & Jones has launched its first skiwear collection for winter 2025.

The ambition is clear: to offer a wide range of technical and stylish products at competitive prices. The line includes around fifty items (jackets, trousers, thermal underwear, hats, gloves, etc.) available in several bright colours (up to 12 colours in total), from monochrome looks to vibrant prints. This skiwear is aimed at the general public: it combines fashion on the slopes with functionality, with a view to making skiing more accessible to families and young adults.

Jack & Jones: style and technical expertise for winter sports

Jack & Jones’ philosophy on the slopes is one of accessibility. The brand aims to make its mark in outdoor skiing with aggressive pricing and proven technical expertise: for example, the JJALPES Ski Jacket (AW25) is priced at around £89.99, and the matching JJALPES Ski Pants at £59.99.

Despite these attractive prices, the products do not compromise on technical quality.

High waterproofing (rated at 10,000 mm) and good breathability (10,000 g) ensure optimal comfort at high altitudes. The cuts are designed for mobility (stretch fabrics, ski patterns), and there are plenty of practical details: reinforced pockets, snow gaiters, waterproof or adjustable fastenings, etc.

The streetwear spirit of Jack & Jones is reflected in bold finishes (zipped ski pass pocket on the sleeve, colour contrasts), while comfort is ensured by fleece linings and insulating polyester padding. The result: a smart look on the slopes (short, fitted jacket, straight-leg trousers with a modern look), with technical performance sufficient for most skiers.

Jack & Jones: matching outfits for “Dad” and “son”

Jack & Jones also plays the family card. The Men’s (JJALPES AW25) and Junior (JJSTIGNES JNR) ranges are deliberately coordinated. A father can dress in black and white “Black Blocking” (as seen on the jacket and trousers in the men’s collection) while his child adopts the same style in “White Camo”.

Everything forms a matching set: skiing thus becomes a family activity, where children “ski like their dads”.

Technically, the junior versions follow the same principles: waterproof membranes, polyester insulation to retain heat, comfortable cuts and reinforcements on exposed areas. The adjustable braces on the children’s trousers (suspender trousers) make them easy to adjust and pull on over boots.

In summary, Junior outfits feature the same attention to detail (snow gaiters, practical pockets, adjustable waist) as the adult line, for a coordinated look from father to son.

Our selection for “Dad” and “son”

• JJALPES Ski Jacket AW25 for men (black “Black Beauty”): this is a double-layer, bi-stretch shell jacket, stamped TechFusion by Jack & Jones. It is fully waterproof (10,000 mm) and windproof, with sealed seams. The pocket bottoms are lined with fleece to keep your hands warm. It features integrated snow gaiters (with thumb holes), a stand-up collar and an adjustable hood. An internal snow skirt prevents snow from getting under the jacket, and a zip under the arms provides quick ventilation during exertion. A zipped pocket on the sleeve keeps your ski pass accessible, and quilted polyester reinforcements provide thermal insulation. The result is a regular, fitted cut that is highly functional for skiing.

• JJALPES Ski Pant AW25 men’s trousers (black): like the jacket, this is a TechFusion product with high-performance outer fabric. It is also waterproof (two-layer fabric) and breathable, with an integrated membrane. The waist is high and adjustable thanks to elasticated drawstrings. At the ankles, elasticated snow gaiters (often reinforced with rubber) keep snow out of the trousers. The front pockets are lined with brushed fleece to warm your hands (or store gloves). Finally, side zips at the bottom of the legs can widen the armholes to slip on boots effortlessly, or simply to style the outfit. The overall look is a modern straight cut and great comfort on the slopes.

Since its inception, Jack & Jones has been riding the wave of the festive mountain spirit, collaborating with La Folie Douce: the cult brand of alpine atmospheres saw its waiters exclusively wearing Jack & Jones ski outfits before the public launch. In terms of image, the brand relies on skier influencer Anthony Robert, who showcases the key pieces in videos and on social media, embodying the “cool” approach of the collection.

Commercially, Jack & Jones relies on an extensive network: you can find Jack & Jones Ski/Snow collection outfits in major winter sports retailers such as Intersport and Sport 2000, as well as in a thousand independent outlets in France. To give an idea of its scale, Jack & Jones is already distributed in 1,200 independent shops and around 50 single-brand stores in France, with the aim of further expanding its presence. The message is clear: from city shops to resort boutiques, the Jack & Jones ski collection aims to be easily accessible to all snow enthusiasts.