Poivre Blanc, the iconic French alpine style brand, has made a bold statement this season: making purple the key colour for winter. A shade that is noble, vibrant and contemporary, it brings elegance and character to mountain wardrobes.
Far from the usual blacks and blues, Poivre Blanc’s purple comes in subtle shades: Dream Purple, Mystic Violet and Artic Purple. These shades are enhanced by feminine cuts, high-end technical materials and finishes designed with attention to every detail. Some pieces are even embellished with exclusive bandana prints, symbolising the season’s bold style.
The result? A collection that doesn’t just protect you from the cold: it makes you look stunning. It invites you to embrace winter with confidence and character. It’s an invitation to shine, to assert your personality, an approach that is perfectly in tune with ski fashion trends as interpreted by I Love Ski each season.
A winter in purple: Poivre Blanc sets the tone
Each season, Poivre Blanc unveils a collection designed as a complete winter wardrobe. For winter 2024-2025, the brand has decided to make purple its flagship colour, available in different shades — from dream purple to mystic violet, as well as softer iridescent tones.
This colour choice is not insignificant: purple evokes creativity, power and serenity. It subtly captures the winter light and offers a stylish alternative to the ubiquitous black and blue of traditional skiwear.
At Poivre Blanc, purple features on technical ski jackets, such as the BBGL Ski Jacket for girls, as well as on trousers, fleeces and accessories. Some models are enhanced by exclusive bandana prints, the brand’s signature graphic for this season. It’s a stylish way of combining tradition and modernity.
Fit, performance and style: key pieces in purple
Ski jackets
The Poivre Blanc BBGL ski jacket in purple is one of the most iconic designs of the season. Designed for young female skiers, it combines waterproofing, breathability and thermal comfort. Its Artic Purple colour is eye-catching yet chic and easy to match. The ergonomic design follows your movements, and the finishes are thought out down to the smallest detail, such as the removable faux fur-trimmed hood and contrasting zips.
Technical trousers
The Poivre Blanc purple trousers, available from the brand’s official store, appeal with their slim fit and high-performance fabrics. Featuring a waterproof and breathable membrane, they ensure comfort and elegance all day long on the slopes. Worn as a total look or paired with a patterned jacket, they form the basis of a harmonious and modern silhouette.
Mid-layers and fleeces
Among the après-ski essentials is the Ruby fleece jacket in its dream purple version. Soft, warm and stylish, it can be worn under a down jacket or on its own for a cosy moment in the chalet. This mid-layer reflects Poivre Blanc’s attention to every level of layering, combining functionality and refinement.
How to wear purple on the slopes? Style tips
Wearing purple means daring to stand out while maintaining a certain sophistication. Here are a few tips for incorporating this colour into your ski wardrobe:
- Total monochrome look: pair a jacket and trousers in the same shade (e.g. Dream Purple) for a fluid and bold silhouette. The result is chic, powerful and minimalist. To complete the look, opt for understated accessories: a white hat, black gloves and mirrored sunglasses.
- Mix of patterns and plain colours: Poivre Blanc offers several pieces where purple is combined with bandana prints. Pair them with black or white trousers to balance the outfit.
- Contrasting accessories: a dark purple fleece enhanced by an ecru hat or elegant black gloves will create subtle contrasts. You can also opt for gold or silver elements to brighten up your outfit.
Purple goes particularly well with the technical, shiny or satin fabrics found in the brand’s high-end textiles. It flatters all skin tones and adds a feminine and assertive touch.
Poivre Blanc, a winter lifestyle
Poivre Blanc appeals to both snow sports enthusiasts and style lovers because it has invented a new language of skiwear. Chic yet functional, elegant yet sporty, the brand has conquered the slopes around the world by imposing its signature style. This style can be found in other iconic pieces such as the Emy jumpsuit, the icon of the 2025-2026 season.
The colour purple at Poivre Blanc is a statement of contemporary elegance. With its new winter collection, the brand proves once again that it knows how to combine fashion, performance and emotion. Whether you’re a snow sports enthusiast or a lover of sophisticated looks, this vibrant colour will give you the chance to shine on the slopes in style.
Before packing your bags for the Alps, don’t forget to check out the best ski shops to find your favourite Poivre Blanc piece or complete your winter outfit. You’re sure to find some purple designs that you’ll fall in love with.
