With more than 2 million skier days recorded during the 2024-2025 winter season, the resorts in the N’PY (Nouvelles Pyrénées) network are a powerful illustration of the dynamism of skiing in the Pyrenees. Buoyed by generally favourable weather conditions and constantly evolving technology, the season ended on a very positive note, despite a more mixed spring.
A return to the top for N’PY resorts
The 2024-2025 season was one of the best ever for the resorts in the N’PY network, with 2,070,375 skier days, an increase of 9% compared to the previous season and 6% compared to the average for the last six years. These figures put N’PY resorts back to almost the same level as the 2021-2022 season, which was considered the best in a decade.
December began with heavy and early snowfall, allowing almost all of the ski areas in the N’PY network to open at the same time. This was a decisive factor, reassuring customers about the reliability of the snow cover, encouraging last-minute bookings and generating positive word of mouth, which is essential for the Christmas holidays.
The end-of-year holidays thus enjoyed particularly strong visitor numbers, driven by families looking for a rejuvenating experience after several winters marked by health and climate uncertainty. The resorts capitalised on this enthusiasm by diversifying their entertainment programmes, strengthening local services (catering, childcare, shuttle buses) and maintaining optimal snow quality thanks to well-designed snowmaking systems.
January, which is often quieter due to the post-holiday period, performed well thanks to weekends punctuated by fresh snowfall, encouraging a massive return of regional skiers. This local customer segment, which is particularly responsive and sensitive to real-time conditions, plays a key role in filling resorts between peak periods.
The winter holidays (February) confirmed the positive momentum with steady visitor numbers across all French school zones and stable visitor numbers from Spain, particularly Catalonia and the Basque Country. The good spread of holiday periods, coupled with a well-calibrated offering for families, maximised occupancy rates without causing saturation.
However, the latter part of the season (March-April) proved more mixed. While some resorts maintained a good level of activity thanks to spring skiing offers, senior customers and school trips, unstable weather and high temperatures limited the appeal of the last few weekends. Despite this, Piau and Cauterets managed to remain open without interruption for 130 consecutive days, illustrating the robustness of their winter operating model.
The rise of smart ski passes
The appeal of the digital ticketing solutions offered by N’PY is also worth highlighting. The success of the No Souci Pyrénées cards (121,643 cards sold, an increase of 14%) and Flex cards (aimed at beginner skiers, with 32,281 units sold, up 25%) confirms a profound change in consumer habits. Together, these two products accounted for 521,003 skier days, a spectacular 36% increase in usage compared to the 2023-2024 season.
The Fast Pass, a quick access system set up on 27 ski lifts in the network for No Souci Pyrénées subscribers, achieved a satisfaction rating of 4.24/5, equivalent to 87% satisfaction according to a survey of 22,734 users throughout the season. This figure demonstrates the importance attached to smooth travel on the slopes and reduced waiting times, a key issue in the contemporary customer experience.
The digital shift confirmed
Nearly 43.5% of customers used a sales channel specific to the N’PY group (online sales, season tickets or rechargeable passes), an increase of 4 points compared to the previous season. Online package sales continued to grow, with a notable increase of 12%, meeting the expectations of new generations of users for flexibility, convenience and immediacy.
Another telling indicator is the n-py.com marketplace, which centralises the booking of all-inclusive stays (accommodation, passes, guides, equipment, etc.), achieving sales of nearly €2.9 million, an increase of 13% compared to the 2023-2024 season. This platform is establishing itself as a key player in the digitalisation of mountain holidays, combining time savings and price transparency.
The summer season is already in sight
With the slopes barely closed, the resorts in the N’PY galaxy are already looking ahead to summer. The summer season will kick off on the weekend of 8 May in Peyragudes, with the opening of the Skyvall cable car and the Bike Park, alongside the opening of the Cauterets Pont d’Espagne site.
The Pic du Midi, a true emblem of the Pyrenees, currently closed for regulatory maintenance of its cable cars, will reopen on 29 May.
Hiking, pump tracks, mountain biking, zip lines, canyoning and even spectacular stages of the 2025 Tour de France in the Pyrenees: the summer offering will focus on diversity, the great outdoors and sporting thrills to attract customers looking for sustainable getaways and adventure.
