It’s big news in the world of skiing: Baqueira Beret, the largest resort in the Spanish Pyrenees, is now part of the prestigiousIndy Pass network. This multi-resort pass, designed for ski enthusiasts looking for adventure and flexibility, opens up a whole new world of possibilities for ski enthusiasts.
The Indy Pass: an idea that appeals to independent resorts like Baqueira Beret
“Baqueira Beret’s membership of the Indy Pass programme represents an exceptional strategic opportunity for us to penetrate the North American market, encompassing both the United States and Canada. This partnership is particularly aimed at Eastern North America, a region made up of smaller ski resorts but with a significant customer base. Today, Indy Pass has more than 200,000 active subscribers, which is a key audience for our resort,” explains Xavi Ubeira, Sales Director at Baqueira Beret.
With over 230 partner resorts around the world, mainly in North America and recently in Europe, this pass offers two free days’ skiing in each participating resort, with no restrictions on dates. It’s a particularly attractive package for curious skiers or families wanting to explore several destinations at no extra cost.
“Regions such as New York, Boston, Montreal and Quebec are home to a large number of ski enthusiasts, who are often used to travelling to explore new destinations. By joining Indy Pass, we are offering these skiers a unique opportunity to discover Baqueira Beret. Thanks to this programme, they benefit from two free days’ skiing in our resort, enabling them to incorporate Baqueira into their travel plans, particularly via direct flights to Toulouse. This collaboration opens up new opportunities for us to raise our profile with an international audience, particularly in markets where our presence is still limited,’ explains Xavi Ubeira.
Discovering a wide range of resorts
Unlike the large consortium packages such as the Ikon or Epic Pass, the Indy Pass focuses on smaller, family-friendly resorts that are rich in charm and often little-known.
“This initiative is part of our drive to extend our visibility beyond our traditional markets. This partnership doesn’t necessarily put us on a par with giants like Epic or Ikon Pass, which bring together larger and often better-known resorts. However, the volume of potential skiers we reach via Indy Pass is much greater. This programme is less elitist and attracts a varied clientele, which fits in perfectly with our objective of democratising and internationalising Baqueira Beret.
Why Baqueira Beret’s entry into the Indy Pass network is a major step forward
Baqueira Beret is a resort like no other. With 171 kilometres of pistes, four distinct zones (Baqueira, Beret, Bonaigua, Baciver) and regular snowfall, it combines quality infrastructure with a variety of terrain.
Its integration marks one of the first major collaborations between the Indy Pass and a European resort. This strengthens the international presence of the pass while attracting American skiers to destinations further afield.
By joining this network, Baqueira Beret is positioning itself as a key international destination, capable of competing with the biggest ski areas.
What are the benefits for skiers?
The collaboration between Baqueira Beret and the Indy Pass brings a host of tangible benefits:
1. Discovering an elite resort made easy
For Indy Pass holders, skiing at Baqueira Beret is easy and affordable. Two free days are all you need to take full advantage of the ski area, renowned for its powdery snow, breathtaking scenery and runs for all abilities.
2. A springboard for exploring other resorts
This collaboration paves the way for richer holidays, combining Baqueira Beret with other resorts in the European and North American network. “Our seasonal subscribers also enjoy considerable benefits thanks to this agreement. They can ski for free for two days in all Indy Pass member resorts and then enjoy a 25% discount for the additional days. This applies not only to North American resorts, but also to a number of European resorts taking part in the programme. This type of offer is particularly attractive for our customers who want to diversify their international ski experiences,’ explains Xavi Ubeira.
Imagine an itinerary that combines a week in the Pyrenees with stops in the United States or Japan, all with a single ski pass.
3. Unbeatable value for money
Starting at $299 for a standard pass (around €280), the Indy Pass offers users substantial savings. Compared with buying individual passes for each resort, the financial gain is significant, especially for families or regular skiers.
“At the same time, we have developed additional initiatives to encourage our visitors to take full advantage of this partnership. For example, those who book their stay via our travel agency can benefit from a 10% discount on services such as equipment hire, accommodation or transfers from Barcelona or Toulouse. We’ve integrated these benefits seamlessly into our offers, to simplify the organisation of our customers‘ holidays and make their experience even more enjoyable,’ concludes Xavi Ubeira.
Baqueira Beret’s entry into the Indy Pass is excellent news for skiers and for the tourism sector. This collaboration illustrates the current trend in the ski industry: making the exploration of ski areas more accessible, flexible and international.
Whether you’re a regular visitor to the Pyrenees or a skier looking for new experiences, Baqueira Beret and the Indy Pass open the door to a world of winter adventure. All you have to do now is plan your next getaway!
