Hugo Boss, the iconic fashion brand, is entering the world of skiing by revealing its new ambassador for the coming season. Norwegian alpine skier Aleksander Aamodt Kilde, men’s downhill champion at the Hahnenkamm Races 2023, has become the Hugo Boss icon on the slopes.
With temperatures dropping and the first snowflakes heralding the imminent arrival of winter, fashion icon Hugo Boss unveils a new Ski collection that transforms winter sports into an experience combining elegance and performance. This season, the German brand renowned for its refinement and timeless style takes a bold step into the world of skiing, offering winter enthusiasts a wardrobe that combines urban sophistication with technical functionality.
Hugo Boss and Aleksander Aamodt Kilde: a stylish alliance for skiing
As the ski season gets underway, BOSS unveils its new ambassador, Aleksander Aamodt Kilde. The Norwegian alpine skier, celebrated for his outstanding victories, now embodies the indomitable spirit of BOSS on snow. His collaboration with the brand promises a perfect fusion of high-level sporting performance and timeless elegance.
As well as his talent on the track, Aleksander Aamodt Kilde is known for his contribution to noble causes. A double Olympic medallist and winner of numerous major competitions, Kilde is also an ardent defender of mental health. His commitment to values aligned with those of BOSS makes him much more than an athlete, but an authentic and inspiring ambassador.
New Hugo Boss Ski collection: the fusion of fashion and sport
Kilde’s journey with BOSS began last September when he walked the runway for the brand during Milan Fashion Week, marking the start of a remarkable collaboration. Aleksander’s official debut as a BOSS ambassador at the Matterhorn Cervino Speed Opening promises to set new standards in style and performance.
“I am delighted to announce that I have joined the BOSS family as a brand ambassador,” said Kilde. “As an athlete who relentlessly strives to excel, this partnership feels like a natural fit. The brand’s identity resonates deeply with my own ambitions, as I strive to be a ‘BOSS’ in downhill racing by pushing my limits. I’m looking forward to working with the brand and showing what a true BOSS is all about.
Hugo Boss, more than a brand, it’s a lifestyle
The dynamic and modern BOSS collections are aimed at bold and determined individuals. The brand meets the needs of the most demanding consumers. With over 400 shops worldwide, BOSS remains a benchmark in the high-end segment of the global apparel market. With Aleksander Aamodt Kilde as its ambassador, BOSS is ushering in a bold new era on the slopes, combining exceptional performance with elegance.
The new BOSS x Perfect Moment capsule
BOSS is taking to the slopes again with the launch of its latest collaboration: the BOSS x Perfect Moment collection. This sophisticated alliance marks the continuation of their partnership inaugurated in 2022, skilfully combining the technical expertise of Perfect Moment, born in the Chamonix Alps, with the signature elegance of BOSS.
The BOSS x Perfect Moment capsule collection features an extensive range of menswear, womenswear and unisex pieces, all designed with meticulous attention to quality, perfect fit and functionality. By partnering with Perfect Moment, a skiwear brand renowned for its commitment to performance, fashion and design, BOSS is positioning itself as the go-to brand for ski and snowboard aficionados, both on and off the slopes, embodying distinguished style.
The collection’s performance-focused highlights include down-filled softshell jackets, Perfect Moment’s trademark flared ski trousers and full wetsuits. The collection has also been expanded to include off-piste pieces such as turtleneck jumpers, knitted hoodies and thermal tops. To complete the look, the capsule includes matching accessories, from gloves and hats to bags and goggles.
The colour palette subtly blends the iconic BOSS neutrals of black, white and grey with fiery touches of red. Refined finishes, precise details and distinctive patterns, such as herringbone stripes and a bold red, black and white houndstooth embellished with the iconic Perfect Moment star, give each piece an exclusive character. Prices range from €119 for hats to €1,800 for men’s ski suits.
The unveiling of the BOSS x Perfect Moment capsule will coincide with the Matterhorn Cervino Speed Opening, a historic event as the first cross-border race in the Alpine Skiing World Cup.