Didn’t know how to recycle your ski boots? With the “Recycle your boots” project, the Tecnica brand is embarking on a new economic model for the ski industry, that of the circular economy. This collection and recycling initiative is sponsored by the LIFE program (the European Environment and Climate Action Fund). It will be operational in eight European countries from this winter.
Recycle your ski boots to reduce the production of plastic waste
Plastic waste is a huge problem for our planet. The world’s largest waste site literally forms a seventh continent.
WHEN SKI BOOTS REACH THE END OF THEIR LIFECYCLE, THEY LAND IN LANDFILLS OR ARE BURNED IN WASTE-TO-ENERGY PLANTS
Tecnica, the international leader in ski boot manufacturing, is launching the “Recycle Your Boots” program this fall. This circular economy project aims to recycle the materials from the old ski boot as a basis for the new one, in order to save resources and reduce CO2 emissions.
“The concept is quite simple.” Explains Maurizio Priano, Marketing and Brand Manager at Blizzard-Tecnica. “Every skier who wants a new pair of Tecnica ski boots can now bring back his old ones, regardless of the brand of the latter.”
TECNICA WILL THUS RECYCLE THE OLD PAIR IN A TRANSPARENT AND SUSTAINABLE PROCESS
Recycling your ski boots: a process as innovative as it is complex
Mobilization of the whole chain of actors: the ski community, retailers and consumers
The goal for the first season is to collect at least 7,000 pairs of ski boots
To date, more than 150 points of sale have joined the program, but this number is set to increase according to Tecnica’s forecasts. The goal for the first season is to collect at least 7,000 pairs of ski boots. This program will be activated in other European countries and in North America.
“The primary goal of Recycle Your Boots is to launch a virtuous circular economy cycle in our branch” – continues Maurizio Priano, Marketing and Brand Manager – “But this project also aims to reactivate another positive cycle, that of the industry skiing which suffered last winter from the closure of ski lifts in many resorts in Europe. The pandemic has sparked a revival of environmental awareness, and with Recycle Your Boots, we’re confident we’re giving skiers a good reason to come back to sellers. ”
“Recycle Your Boots” is also set to influence how Tecnica designs its ski boots in the future. The innovation pole of the Tecnica group is already considering how to use recycled materials during the “Recycle Your Boots” process to manufacture new products and components for skis. On the other hand, the new ski boots will be designed in such a way as to facilitate their recycling.
WE ARE AT THE DAWN OF A NEW WAY OF CONCEIVING SKI BOOTS AND THEIR LIFE CYCLE.
– continues Giorgio Grandin, Head of Innovation – “Recycle Your Boots is not a definitive answer, not yet, but it is certainly a space for permanent innovation.”
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